Seth Williams is an entrepreneur with a ardour for land investing.
After he obtained just a few years of expertise below his belt, he determined the time had come to share his experience, so he created his web site, REtipster.
He went on to create some digital merchandise, together with a course, to diversify his revenue. He peaked at $60k in a single month, however he usually brings residence $20k-30k a month.
On this interview, he talks about constructing his model and creating his course and podcast, however maybe most significantly he talks about main with worth and giving precedence to creating nice content material that helps individuals.
Watch the Interview
Seth Williams begins by sharing his backstory and speaking about how he initially obtained into actual property investing and land investing.
After his preliminary success, he determined to launch a weblog, REtipster, and with it, a model.
He shares the story behind his first digital merchandise and what led him to ultimately create what was most likely the primary on-line course in land investing.
Seth talks about diversifying his enterprise in addition to the challenges of staying on prime of one of the best methods in an business that’s always altering.
He shares what he thinks it takes to achieve success within the business as we speak, which is completely totally different from what it seemed like when he began.
He then shares extra about his model, from the weblog to the podcast, his metrics, and the kind of content material he creates.
Seth additionally talks in regards to the stunning factor that occurred when he misplaced 40% of his site visitors in a single day.
He shares how he knew it was a good suggestion to create and market his land investing course and, importantly, how he determined to cost it.
He additionally shares recommendation for different individuals all for creating their very own course, alongside together with his plans for the long run.
Matters Seth Williams Covers
- Actual property/land investing
- Beginning his weblog
- Growing digital merchandise
- Utilizing social media to develop his model
- Creating and advertising and marketing his course
- Deciding on the value of his course
- Tips on how to create your individual course
- His plans going ahead
Hyperlinks & Assets
Transcription
Jared: All proper. Welcome again to the area of interest pursuits podcast. My title is Jared Bauman. Right this moment, we’re joined by Seth Williams with retipster. com. Seth, welcome on board. Hey, Jared. Good to be right here. Thanks for having me. Uh, very excited for as we speak. We’re speaking about your web site, however actually you are in sort of your whole model.
It is origin tales all the way in which to the place it is at as we speak, how you have grown it. And, um, as I informed you earlier than we began recording, I am simply Excited to knuckle down on actual property stuff. I really like actual property as a subject. I do know that is only a private factor on my half, however that is simply, um, I am very excited for as we speak for that purpose too.
Um, you recognize, earlier than we get into all the main points about REtipster, how you have grown at what you are doing, that is profitable, are you able to give us some backstory on who you’re and the way you, what you have been doing earlier than you landed on this?
Seth: Yeah, positive. Yeah. So for me, I assume perhaps I am going to begin with actual property after which how that ultimately led into REtipster.
So it was again in 2006 ish once I was in school and I learn the guide, Wealthy Dad, Poor Dad. Yeah. Yeah. He is speaking all about actual property in that guide and the way that is like, you recognize, one of many paths to wealth. However he did not actually clarify any specifics of like what precisely to do. He simply sort of talked about actual property.
So, um, however I used to be, my thoughts was blown by that guide as many individuals have most likely skilled that. Um, and you recognize, I am in school, I am about to graduate. And I spotted like, perhaps I haven’t got to get a job like all people else does. Possibly I can do that actual property factor. So, the following couple of years, I spent a whole lot of hours looking for offers on homes that I might purchase and flip or hire out.
And, uh, Whole waste of time. I could not discover something that even got here near a deal. The numbers simply by no means labored, like not by a protracted shot. And, uh, a part of my drawback was, uh, I used to be wanting the place all people else was wanting. What I wanted to do was, uh, discover people who owned actual property, however they did not have a primary sale signal of their yard.
And make them a suggestion off market. And particularly if I might discover extremely motivated sellers, individuals who had some sort of drawback and I wished to do away with it. So I realized how to do this in 2008, 2009. And particularly, I began doing this with vacant land, which at first, um, you recognize, most individuals, together with myself may hear vacant land, like, what, why would you do this?
That is mindless. Like, how does that become profitable? Only a piece of filth there. However the purpose it made sense was as a result of I used to be making very, very, very low provides to individuals, like 20 p.c of the property’s market worth. And once you make provides that low on something that has tangible worth, it is fairly straightforward to become profitable on that factor.
You simply listing it for a worth that is nearer to its precise market worth when you personal it after which Promote it that approach. And, um, as a result of it was simply land, I did not have to love take care of tenants or any of that stuff. So, land was actually the very first thing I ever discovered success in as an actual property investor. And after just a few years of doing that, I spotted, you recognize, I sort of, I sort of have like a great psychological library of information now about how to do that.
And it was round that point that I got here throughout Pat Flynn at smartpassiveincome. com. And I noticed what he was doing for his viewers. And I used to be identical to, holy cow, like, I really like how I by no means really feel like I am being offered on something and but I am getting a ton of worth. And I additionally love how he is making a ton of cash when it does not appear to be he is ever promoting something.
And I used to be identical to, I might completely do this, however for what I do know in the actual property house. So in 2012, I began retipster. com and it was completely an experiment. I simply began writing weblog posts and ultimately I began making YouTube movies. Thanks guys. Simply explaining what I knew with no ask, simply serving to, and that was it.
And it wasn’t lengthy till, uh, what do you name it, lengthy, but it surely was most likely like six or eight months, uh, when it actually began to choose up steam when it comes to like individuals regularly coming again to it and interesting with the content material and, you recognize, Um, it was round that point that I made my first product on the market.
It was my postcard templates that I’d mail out to, uh, property homeowners to ask in the event that they wished to promote their property. It is sort of just like the catalyst that will begin each deal going. And I put it on my web site for 7. You should purchase the identical postcard templates that I exploit and that I’ve gotten plenty of success with.
And I offered my first package deal that day for 7. And I used to be like, holy cow, someone truly simply gave me cash for this. That is loopy. And I began making extra of these sorts of issues, identical to property that I utilized in my enterprise and placing them on there. Finally, I began growing the value of these issues they usually saved promoting.
Um, and. Finally, I made a course, like a complete A to Z land investing course explaining every part. This was in 2015 that included all of these property that I created and movies and all these items. Um, and that went via an attention-grabbing evolution. Initially, I began making an attempt to promote it as like a month-to-month membership for like 45 bucks a month.
And I spotted after a few 12 months of doing that, that was not the precise option to do it at that cut-off date, as a result of individuals would, very routinely simply join just a few months after which get out of there and by no means come again. Um, it wasn’t like a software program product the place individuals wanted to make use of it regularly.
It is extra like, okay, I, I obtained what I want. I am gone now. So, uh, a few 12 months or so later, I modified it to extra of like a one time charge to get in. Um, I feel it was initially 1200 bucks. I do not keep in mind what the unique worth was. Uh, presently it is 24. 97 to get in. Um, and yeah, it is, uh, traditionally has offered fairly effectively.
Though this 12 months I am going to say, uh, has most likely been the worst 12 months I’ve had shortly. Simply when it comes to, there’s plenty of, uh, different rivals within the house now that weren’t there earlier than. And, uh, I do not know. Uh, YouTube has modified. Google has modified. Actual property has modified. Yeah. Actual property has modified quite a bit.
Yeah. That is, that is an enormous one too. Um, so plenty of stuff has modified. I do not actually know what to make of it or how one can like repair it or how one can, uh, get again to equilibrium, no matter that appears like. One thing’s obtained to vary, however, um. Yeah, so this has been the primary 12 months in a number of years that like, I am simply making an attempt to determine what the brand new regular is.
And, uh, it is sort of bizarre, like I am going to have a great month after which a horrible month and a great month and a horrible, whereas it used to only be constantly good on a regular basis. Um, so, however, and I’ll say that is simply, uh, that is simply the core facet of issues that most likely makes up like half of the income for REtipster.
The opposite half is like numerous affiliate promotions we do, or like advert house that we promote on podcasts or any. Particular promotions and that sort of factor. So, fortunately, not all of our eggs are within the course basket, however a number of of them are. Um, and we have got a variety of totally different programs, however the Land Investing Masterclass, uh, landinvestingmasterclass.
com, that is sort of like the large flagship course that has traditionally offered probably the most. So, the opposite programs are sort of, uh, I do not know why. I feel they’re truly actually good, however they’re simply, they do not have as very like steam behind them. I have not been speaking about them as a lot for as lengthy. So, um, However yeah, however general, it has been an superior enterprise.
I really like being a content material creator. Like I genuinely can’t wait to get began at work each day. It is one thing that I, it might be arduous to think about a greater option to spend my life and my working time as a result of I simply, my mind works rather well with that. Um, and I might say if something is sort of a battle or has been a constant battle through the years, It has been making an attempt to steadiness, okay, how do I stay an lively land investor whereas additionally spending a lot time making all this content material?
As a result of each issues are very time consuming and I do not know what it is doable to do an superior job at each issues. Even if in case you have groups engaged on each companies, it nonetheless requires consideration and administration of these groups. So, that is sort of been like, One of many frequent challenges I’ve had, and I feel anyone can most likely relate to that in the event that they’re making an attempt to, uh, educate about one thing that is not running a blog, as a result of it’s a must to like develop your individual experience on this completely unrelated factor after which, you recognize, work out how one can have the experience of explaining that to individuals.
So, however yeah, I do know there’s quite a bit I simply threw at you there, however, uh, Properly, nice Baxter.
Jared: I imply, you are in good palms right here should you’re making an attempt to determine the brand new norm as a result of we’re all making an attempt to determine that out as effectively. So we speak about that each week on the information podcast and it bleeds its approach over into all of the interviews like 2024 and past going to be some new norms there.
I feel I am going to simply say, and I do know we’ll get into this quite a bit as a result of it is on our agenda, however you are making an attempt to determine new norm volatility fluctuations. However since you’ve diversified and have totally different streams of income from this model, it’s impacting you, but it surely’s not like a deadly influence or it is not as vital path.
And so, you recognize, that is one thing we speak quite a bit about on the podcast of late is, is that diversification and having individuals on such as you who’ve finished that. So. And, um, yeah, no, your backstory is superior. I do have a few questions. I imply, you listed off all of the favorites. I imply, I really feel like, you recognize, we obtained wealthy dad, Porta, we obtained sensible, passive revenue, and I am, I imply, all we’d like is a 4 hour, all we’d like is a 4 hour work week reference and we’d have like fully trifecta there, you recognize?
Um, You recognize, you, you, you touched on a bit. 2006 is once you obtained began in doing offers. 2012 is once you began the web site. Now I do not wish to go an excessive amount of into historical past there, however how a lot does what’s taking place in the actual property business? How a lot has that impacted your success in your on-line world?
As a result of we, Throughout that 2006, 2012 time interval. That is after we had actual property fully flip itself on its head. And I feel lots of people are perhaps going via that as effectively. In the event that they’re, you recognize, um, if they’ve a model about X and X has volatility in it, how do, how did you develop that via the volatility of the actual property business?
Seth: Yeah. Yeah. It is an excellent query. I am positive there’s a crossover when it comes to one factor impacts the opposite factor. Um, It is arduous to say how direct that influence is or like how lengthy it takes for what’s taking place in the actual property market to ultimately bleed over into just like the training facet of issues. Um, I do not suppose it occurs like immediately.
There’s a minimum of like a variety of months or perhaps even years in there when it comes to that sort of factor. However, um, however yeah, for instance, like Once I began the weblog in 2012, actually since I began investing in actual property in any respect, I began in 2009, which was identical to the worst of the worst occasions. Proper. And ever since then, it has been simply sort of going up and up and up and up.
After which when 2020 hit, that was like, for everyone, clearly, it was a really loopy 12 months. However, um, initially I believed, oh no, like actual property goes to be, In actually dangerous form, but it surely ended up turning into like an enormous increase and that features the land investing house. Lots of people are moving into land round that point.
And issues sort of took off. And I feel in correlation to that, there have been lots of people who like, uh, have been making an attempt to eat content material about land. And I had most likely probably the most content material of anyone on the web at that cut-off date. Um, and it was additionally throughout that point that, uh, most likely like 2020 or 2021, that sort of period.
That is when. new land, land investing educators got here into it as a result of they’d been doing it for a few 12 months or so and had some success in it. And so they’re like, Hey, I’ll throw my hat on this too. Um, and it simply turned much more common to speak about. And, um, and I feel, yeah, like, like, as I am taking a look at 2024, um, I imply, issues are positively getting tougher, however like that is, I might have mentioned that for the previous two to a few years simply.
It has been constantly getting tougher 12 months by 12 months to do all of these things actually. And once I say tougher, I simply imply prefer it’s much more aggressive for all actual property buyers land included to seek out offers utilizing the identical previous advertising and marketing strategies. So principally what meaning is that for me as an educator, I’ve to remain on prime of that and work out, okay, so if it is going to be tougher to do it the identical previous approach, what are some new methods we are able to do that?
Thanks. Or what ought to your expectations be now? Like, um, you recognize, 10 years in the past, you possibly can have despatched out 500 postcards and had a minimum of one deal out of that. Right this moment, it is extra such as you higher be sending a minimum of 3, 000 to five, 000 of these to get one deal. Possibly you may get that deal. So it is simply, uh, it is about like setting expectations and being conscious of that and going again to previous historic content material and like altering it.
Like if it mentioned that I do not need someone to learn. Some eight 12 months previous weblog submit. I feel that is nonetheless true as we speak. Um, in order that’s been one other large problem as a educator is like, uh, staying on prime of this. And I might say like month to month, it is altering. It isn’t like, yeah, we’ll change this yearly. It is like, no, no, like that actually labored final month and it does not work as effectively this month.
In order that’s been a tough factor. Uh, I feel not, not an not possible factor, however simply time consuming when it comes to like, you recognize, being conscious of the issues which might be altering after which retroactively going to all these locations and ensuring that is saying the right factor now and figuring out that even that’s going to vary most likely within the subsequent six months.
So, um, yeah, that took you a query. I, I feel there’s, um, influence when it comes to like, when it is tougher to do that enterprise, that signifies that fewer persons are going to get into it and keep in it. Um, it doesn’t suggest it is not doable. It simply means like I used to say this was one thing anyone can do. And I do not know if I might say that anymore.
It is like, no, you sort of need to have a sure degree of intelligence and wherewithal and stick with itiveness, otherwise you’re most likely not going to make it. And it is also about making an attempt to be clear about that too and serving to individuals perceive like, Okay. very a lot. When you’re not the kind of one that has resilience, like should you do one mail marketing campaign or textual content marketing campaign or no matter you are doing and if it does not work and you are going to give up, like if that is you, then simply save your self the difficulty and do not do that.
So, yeah.
Jared: Why do not you give us a little bit little bit of context for everyone listening when it comes to what the model consists of proper now. I imply, I do know making ready, I used to be taking a look at your YouTube channel, you bought a podcast episodes in on that, numerous movies, your web site ranks for, for um, Yeah. Yeah. Yeah. A number of tens of 1000’s of key phrases with tons of content material on there.
After which should you might something simply on, um, you recognize, perhaps some month-to-month metrics or something you are comfy sharing when it comes to income or one thing, simply to offer you an thought of the scope of what you constructed up during the last, I imply, geez, I assume nearly 15, 20 years now.
Seth: Yeah. Yeah. So, uh, the REtipster model, it is actually, um, it consists of the stuff that I am all for in the end, like if, if I feel it is value speaking about or if it is some enterprise that I wish to get into or that I’ve been doing, then it belongs on the positioning as a result of I do not write all of the content material, however I’ve most likely written like 90 p.c of it, um, or not directly had plenty of affect on what content material goes on there.
Okay. And, uh, if it is about one thing, I do not know, some obscure factor or simply something that like, I haven’t got a ardour for, then like the eagerness is just not going to return via and or the information is not going to be there as a result of I do not know something about it. Um, and curiously, so plenty of just like the mainstream stuff that most individuals take into consideration with actual property, like shopping for homes or residence buildings and that sort of factor.
In order that’s lined rather well by BiggerPockets. They’re nice at, uh, you recognize, if individuals aren’t acquainted, that is simply, it is an enormous behemoth, greatest web site on the web for actual property buyers. They’ve finished an excellent job of catering to the stuff that most individuals are on the market searching for. Uh, REtipster is extra centered on sort of the nichey stuff that, uh, that actually does want much more specialised information to do it the precise approach.
Like for instance, the way in which that you’d go after a land deal, the dialog you’d have with that vendor may be very totally different than the way you do that for a home. And should you’re making an attempt to take the home, and apply that to land. A few of it is going to be true, however you are going to miss some stuff as a result of there’s simply oddities about land that you do not have to take care of in the home world.
So, Um, I attempted to essentially, um, clarify these items in order that anyone with an eighth grade training might perceive it. And by chance, I am truly a reasonably gradual learner, prefer it takes me some time to determine issues out. I normally need to be informed one thing thrice for it to stay. Possibly it will stick. So given how gradual I’m, it, uh, it is truly lent itself effectively to having the ability to clarify sophisticated issues to anyone as a result of.
To ensure that me to get it, most different individuals will get it too. And that type of comes via. Um, so yeah, however, uh, when it comes to the model, so land investing, self storage is one other factor that I have been making extra content material about as a result of I’ve gotten into that enterprise. Um, different issues like I used to personal, uh, duplexes and that sort of factor.
So I’ve some expertise and stuff I can speak about on that entrance. And likewise, I all the time sort of like staying updated on just like the tech in the actual property world, just like the web sites which might be most useful, software program that is actually useful for individuals. A few of these issues have affiliate alternatives the place I can promote them and earn some income from that as effectively.
So I am all the time looking for that sort of stuff. And likewise plenty of the issues that I speak about does not simply apply to actual property. Like all working skilled can use these items. And I attempt to clarify it in such a approach that like, I am not particularly calling out land buyers with every part I say, like they will get it.
However different individuals can get it too. Like for instance, uh, like Mercury, Mercury, it is like a on-line banking service or relay. Like these are issues any small enterprise proprietor can profit from. So I need them to have the ability to discover that on YouTube and With these sorts of issues the place I do know it applies to different circles, I do not wish to like pigeonhole simply land buyers on that stuff.
If it is one thing that solely land buyers want, then I’ll say that. However, you recognize, I attempt to simply strategically do issues that lots of people can use. Um, and when it comes to like metrics and that sort of factor. So, uh, There was a time years in the past after we obtained plenty of site visitors, a minimum of quite a bit by my requirements, however perhaps not all people’s, but it surely was like a few hundred thousand guests monthly.
And I do not know what occurred, however in, I feel it was 2019 in July or one thing like that, in that timeframe, abruptly we misplaced like 40 p.c of our site visitors in a single day. And, uh, curiously at first, when this occurred, I used to be sort of like panicking, like, oh no, like what, what did I do mistaken? Did I mess one thing up?
Um, however as time went on, I discovered that it had. Completely no correlation with our income, like income did not drop in any respect. So it was like, it was sort of identical to an arrogance metric that was making me really feel good, but it surely did not actually matter. And in hindsight, I assume that is sort of comforting to know that site visitors is not every part.
I imply, it is good to see, however, um, so, however that was sort of only a bizarre, Uh, I assume up till that time, my weblog had simply been rising 12 months over 12 months over 12 months, identical to going up and up and up. And in my thoughts, it was like, that is going to go endlessly. Like sometime I’ll have thousands and thousands of individuals visiting and perhaps tens of thousands and thousands.
However that was one among these, uh, you recognize, harsh actuality moments of like, nope, sorry, it is not going to occur except you essentially change quite a bit, which I nonetheless do not even know what that will be. It is simply not ever going to be that sort of web site. Um, after which, uh, because the COVID actual property increase and the land investing increase occurred in 2020 and past.
Um, you recognize, most likely probably the most I’ve ever made in a month from all of the stuff mixed is about that 60 grand, uh, quantity. And today, like in 2024, a great month is extra like 20 grand. So it is come down fairly a bit. Um, I might say like a median month wanting over the previous, like 5 years would 30, 30 grand a month from every part.
Um, And that is a mix after all stuff and affiliate stuff and promoting stuff that we do and different random issues that are available in. And, uh, you recognize, I used to be watching truly simply earlier than we obtained on this name, uh, A YouTube video on the Area of interest Pursuits YouTube channel speaking about, you recognize, the ups and the downs and the rollercoaster.
And I can completely relate to that. Um, I feel the great factor about what I’ve tried to construct is that the revenue does come from many various sources. So like once I undergo a time the place the core gross sales simply cease, prefer it’s not the top of the world. Um, as a result of there’s, you recognize, loads of like affiliate revenue coming in and that sort of factor.
However, uh, I assume now greater than ever although, it is sort of underscored like, that is a good suggestion, Seth, hold doing that. Like hold, hold, hold getting stuff from different locations that aren’t your course. Since you by no means know when like, Curiosity is simply going to go away or, I imply, it is like something, any of those sources of revenue can disappear for unexpected causes.
And that is most likely true for affiliate stuff too. I imply, there’s sure nice affiliate partnerships that might simply disappear in a single day as effectively. However the extra various things you’ll be able to have. And, uh, the much less, just like the smaller these items of the pie could be, in my thoughts, that is sort of a great factor.
Jared: I am so glad you went via all that as a result of it most likely for everybody listening, or a minimum of most individuals listening, there’s one thing in that timeline and in that story arc that touches on one thing all people’s feeling.
I, I, I wish to drill in on a few belongings you mentioned. I am going to begin with this. There’s a few belongings you mentioned that I wrote down in my notes and I wish to drill it down on. Yeah. One in every of them is. When you did not discover a downturn in income, once you had a downturn in site visitors, what was, what, what income sources had you constructed as much as that time?
Like, have been you in a position to determine like, Oh, my site visitors plummeted, i. e. lots of people are pondering that proper now who’re listening to podcasts with all of the Google adjustments which have occurred lately, like my site visitors plummeted, however my income did not, what sources of site visitors have been producing your income that you just weren’t conscious of at the moment?
Seth: That is an excellent query. I’ve, I am doing a significantly better job as we speak of monitoring all that stuff. Again then I, it was principally simply, what does Google analytics inform me? Which wasn’t that detailed actually. Um, however I feel, uh,
Jared: Like, effectively, income does not drop, so let’s not contact a great factor whereas we now have it.
Seth: Form of.
Yeah. However, uh, um, so I feel a part of what was happening there. was that again then a bigger proportion of the revenue was coming from course gross sales. And for that, for the land investing masterclass, I feel on the time again then, it was promoting for perhaps 2, 000 ish bucks or someplace in that worth vary. And someone who’s going to spend that sort of cash, like they sort of have to be fairly positive about what, what they’re doing.
Like they should.
Jared: They don’t seem to be a random prime of the funnel, Google site visitors sort of supply. Yeah.
Seth: They do not randomly uncover me after which purchase it that day. It is extra like, okay, that is fairly cool. I’ll observe alongside. And perhaps a few months later, perhaps they’re going to do it. Um, and so. I feel simply because that intent is there, like if anyone’s going to purchase it, there needs to be plenty of intent to do this.
It isn’t an impulse purchase. Um, whereas plenty of the site visitors I feel I misplaced was sort of identical to site visitors that perhaps ought to have by no means come to my web site within the first place. Prefer it wasn’t that focused of site visitors. If something, Google was most likely simply fixing one thing when it comes to like, yeah, we wish to ensure that these individuals do not waste time with you as a result of that is probably not what they’re searching for.
They want one thing else. I do not know. However, um, so perhaps there’s a few of that happening, but in addition. YouTube had change into, and it nonetheless is, a reasonably essential a part of my enterprise when it comes to, like plenty of these affiliate gross sales that occur, they by no means even make it to my weblog. They only watch the YouTube video.
They click on the hyperlink within the description and there you go. And I all the time embody hyperlinks to the weblog posts and related stuff within the description, however that does not imply they’re ever going to really present up as site visitors to my principal website. That is one thing I’ve most likely not finished one of the best job of is like together with good calls to motion in these movies to join my electronic mail listing and like truly retain these individuals.
Lots of people most likely simply come and go. Um, and perhaps they could purchase one thing, however um, I most likely would have benefited if I had earlier on made an even bigger deal. Like, Hey, do not simply subscribe right here. Do not identical to it, like join this factor as a result of it is going that will help you quite a bit. That sort of factor. And I am probably not a lot of an enormous Instagram man.
I’ve obtained an account there, however I simply, I do not spend plenty of time on that platform. Fb, for no matter purpose, is a reasonably big deal for my viewers, for land buyers particularly. Um, I’ve a Fb group or a few extra, plenty of exercise occurs there too. In order that’s additionally been a reasonably good alternative to advertise stuff.
I’ve a discussion board as effectively, uh, via retipster. com. We lately simply migrated all of the software program to discourse, um, which I really like that software program much more than what we have been utilizing, however our discussion board site visitors, I do not know what occurred precisely, but it surely sort of dropped off quite a bit. I feel what, what occurred there’s after we migrated every part.
The entire customers need to reset their password to get again in and never all people understands that. So, it simply sort of like put this large roadblock in entrance of individuals. So, I assume that is one other factor, if anyone on the market has a discussion board or needs to begin a discussion board, to the extent you could, attempt to by no means migrate away from that as a result of it is an enormous ache to do it.
I can solely think about.
Jared: Um, let’s speak about this course, uh, or perhaps going all the way in which again in historical past. When did you transition from having a web site and a weblog? Into having a course and what was the impetus? Like what have been the indicators that you just have been taking a look at? And once more, I, I really feel like lots of people find out about programs, however do not essentially take a look at their model as one thing that, that they will make a course from or they will promote.
And you have clearly finished an excellent job. We’ll speak about worth factors in a little bit bit. I’ve some questions on that as effectively, however how do you know that was a transition that, um, that it is best to take and make the most of and, you recognize, perhaps speak us via the early days of constructing the course and the way you marketed it.
Seth: Yeah. Um, so. I feel the sunshine bulb second occurred when a buddy of mine who had been following my weblog since I began it, he identical to, Seth, you bought to make a course. Properly, you are loopy for not having one already. And, uh, and he was sort of proper. Like there was plenty of, I principally had all of the content material for the course on the weblog.
It simply wasn’t organized that effectively. It was only a matter of determining what platform to have this on after which placing it in the precise order, including content material the place it wanted to be added, uh, simply giving individuals like that is every part you want proper right here. There you go. Um, and so. Form of, type of that. And likewise different individuals within the viewers had been asking particularly for one thing like that.
And it was a very attention-grabbing discovery to know that, uh, for probably the most half, like, Individuals pays for stuff that is already free in your weblog. They only need it organized. And, um, that was sort of attention-grabbing. And even to this present day, that is sort of how plenty of our programs work is the origin of the content material within the course is from one thing on the weblog.
So, we’d do one thing to love sweeten it a little bit bit, like perhaps add a video the place there is not one on the weblog or one thing, however, um, or perhaps like the place there’s usually a paid obtain on the weblog, you simply put that within the course at no cost. So, prefer it, They’ll get it if they only go to the course and that sort of factor.
Um, however yeah, it was actually simply individuals from the viewers telling me to do it. And, uh, on the time there have been, uh, solely two different land investing programs in existence. After which, uh, I truly, curiously, launched mine the very same day as one other educator. So then there have been 4 in the marketplace for some time.
After which after 2020, I feel there’s like 30 of them on the market now, there’s tons of individuals making an attempt to do that. So it is gotten very, very crowded, which has made it quite a bit tougher to be heard than it was earlier than. Like I used to have the ability to make a video about land investing and like, Just about all people would see it.
And now it is like, eh, perhaps 20 p.c of individuals may see it, perhaps. Um, in order that’s been sort of a problem I am making an attempt to determine as effectively. However, uh, um, however when it comes to like advertising and marketing the factor, so I actually do not know if I’d take recommendation from me on that. I feel I did a reasonably dangerous job of it, however even then, prefer it nonetheless labored, although I did a nasty job of it.
Um, and there is a part of that
Jared: too, to be clear, like simply doing it and placing it on the market. And even should you do a nasty job on it, not saying it all the time goes that approach, however in your case, or a minimum of the way in which you describe it, it nonetheless labored rather well.
Seth: Yeah. Yeah. And I feel a part of why it labored was as a result of on the time, there wasn’t a ton of competitors on this house for this factor.
The the general public that purchased it, like they obtained to know me rather well. Like, I did not even, they did not even know I had a course till they like adopted alongside for some time and realized, Oh, Seth’s obtained a course, perhaps I am going to do it. Um, however I’ve heard suggestions now years later from people who they have been like, man, Seth, I want I’d’ve recognized you had this course, however like, you did not say something about it anyplace.
Prefer it wasn’t, it was arduous to seek out the place this factor even was. Um, so I’ve since mounted that, I feel, sort of, um, however I feel I simply had plenty of, um, sort of this artist’s curse of like, I do not wish to promote out. I do not wish to be someone who’s all the time, you recognize, making an attempt to pitch individuals on stuff. And I feel I did not understand like.
Plenty of occasions once you pitch individuals on stuff, most individuals aren’t even gonna see that ‘trigger they don’t seem to be paying consideration at that second. Once you mentioned that factor, like should you really need individuals to find out about it, you gotta go nuts. Like hit ’em on each channel a number of occasions, and even then they’re going to nonetheless most likely miss it and it’d annoy some individuals, but it surely’s like no matter.
You recognize, apparently they weren’t tremendous followers they usually weren’t like, you recognize, they did not love what you have been doing within the first place. So, um, that is one thing that, uh. And even with all these, uh, totally different social media channels on the market, like I nonetheless sort of battle with like, am I hitting all people? Like did I submit this within the Fb teams and like YouTube neighborhood and on Twitter and on LinkedIn and on Instagram and on identical to factor after factor after factor, it is actually arduous to love get it in every single place after which do it a number of occasions in every single place.
I haven’t got that mastered nonetheless, however. After which, you recognize, I feel plenty of the, uh, the opposite individuals on this house now, a part of what’s my concept anyway, a part of what’s making it tougher is that, uh, They type of come from, uh, just like the e commerce world or they’re, they have been educators in different, uh, uh, actual property niches that have been much more aggressive they usually actually perceive Fb and, uh, Google advertisements they usually do it they usually spend some huge cash on it.
And I do not do it in any respect as a result of traditionally I’ve relied on simply natural search and it is labored for me, but it surely’s working much less now than it ever has earlier than. Ed. You recognize, I used to be simply wanting on Google this morning. Um, my, my course ranks fairly excessive up there. Like, I feel it is like a quantity two natural search end result, however there’s like, you bought to scroll via all these advertisements, even to see that stuff.
And most of the people most likely aren’t going to do it. So, and that is sort of concept. I do not essentially know that, however I do know that it did not used to, it did not used to appear like that. Like years in the past, there have been no advertisements, land investing programs and that sort of factor. So, um, it is simply sort of a unique setting now.
And I am nonetheless making an attempt to determine how one can make it work. Yeah. How did you land on the value level?
Jared: Trigger it is, um, effectively, it is not that it is tremendous excessive, however I’d say that it is in a category of like very superior degree, um, course pricing. Is that as a result of that is what the market bears? Is that as a result of it is like 190 chapters?
Is that as a result of. The deal measurement and funding measurement is so large that it substantiates a course that that is costly. I am simply curious how you have landed on that, how you have tweaked it, you recognize, trigger course pricing is a science in and of itself.
Seth: Yeah, no, for positive. It truly is. I nonetheless do not know that I am one hundred percent assured, even within the present worth, to be trustworthy with you.
Trigger I do know there are, uh, there’s individuals on the market promoting programs that I do know I have been via them. I do know they’re, you recognize, Not half pretty much as good. And so they’re charging like 5, 000 for them. It is a bizarre factor. And there is different people who find themselves freely giving their course at no cost. And that is one other attention-grabbing factor as a result of if someone sees two land investing programs, one’s free, one is 2, 500, why would they not do the free one?
I imply, even when the worth is like, if the standard is totally totally different, they don’t seem to be going to know. Why would they roll the cube on 2, 500 to seek out out? So, I feel that sort of factor has made it tougher as effectively. Um, so again once I first began making this course factor, like I discussed, I, I attempted to do that month-to-month subscription mannequin, which I discovered did not make sense in any respect.
And it was tremendous annoying as a result of, as a result of at the same time as I imply, it was a laughably low cost worth that I used to be asking for it and other people would, you recognize, miss funds on a regular basis, obtained to observe up with them. And it is identical to, come on, it is not arduous individuals. So, um, we stopped doing that and altered it to, to a annual subscription.
And that most likely labored even worse when it comes to individuals persevering with to pay. However, um, after we modified it to that, I feel that was when it was, gosh, what is the worth? Like 1, 184, some random, uh, annual subscription quantity. And that was the same situation although, the place as soon as the second 12 months got here up, individuals would really like disappear and ghost us they usually would not pay and that sort of factor.
In order that was once I was like, okay, overlook this. Uh, I see these different land educators are charging about 2, 000 for his or her course as a one time fee. Let’s do this. It is working for them. I am going to attempt it right here.
Jared: Yeah.
Seth: And, uh, and even as we speak, like if I have been to vary the value, I’d positively take a look at like different land programs and see like, what are they doing?
What’s working for them? And that will, it could play a minimum of some position in me deciding what it could be. And, um, yeah, I’ve tried different stuff with like, uh, like webinar, uh, promotions the place we, I bundle all of our programs for like, it finally ends up being like, uh, 4, 000 or 3, 997 for all of the programs. Nevertheless it’s cheaper than should you have been to purchase all of them individually, that sort of factor.
So that you sort of have this worth stack that you just do. And, um, that is labored to a point. Um, however I do not suppose I have been doing it for lengthy sufficient to essentially know for positive. However that is one other technique you possibly can attempt.
Jared: I do not wish to learn too far into it, however in making ready for as we speak, I used to be in your web site, poking round, homepage, about web page, moving into a few of the content material.
I’d say that it feels such as you’re positively funneling individuals Into your publication and plenty of your free content material. After which the course should get pitched in a while. Trigger I did not see a lot in regards to the course. No, that is
Seth: nice suggestions.
Jared: Properly, I do not know. Is that like, I am simply curious. Is that strategic?
As a result of funneling is an enormous deal and you have talked a lot about how. Nobody’s going to land in your web site and purchase a 2, 000, 3, 000, 4, 000 course out of the gate. And it makes a lot sense to me as I perused your web site in preparation for as we speak. I am like, I did not see a lot about this costly course. I noticed plenty of stuff about how one can get info proper now.
That is going to assist as we speak. That is sort of free and worth add. Is there plenty of funneling that goes into it? Are you creating electronic mail funnels and, um, and, and, and, uh, purchaser funnels in your course or what’s been one of the best course of for you as you have grown this through the years?
Seth: Yeah, that is an excellent query. And I admire the suggestions.
That is, that is good to listen to. Um, so yeah, for the longest time, uh, what I’d do is I simply had a, a little bit WordPress widget that confirmed up on the finish of each single weblog submit that was principally an advert for the land investing masterclass. And other people would uncover it that approach. There’s additionally a, a retailer, a button in our navigation bar the place you will discover all our programs there.
Um, and I’ve additionally obtained like a few random, uh, autoresponder emails or, you recognize, uh, auto, what do you name it? After they subscribe they usually get a collection of like 25 emails for a 12 months or one thing like that. However a few of these emails point out it, however in any other case that is sort of it. Uh, I’ve additionally obtained, I assume, some random, uh, podcast pre roll advertisements which have aired previously that sort of point out it.
So, however to your level, I imply, I might most likely do a greater job of identical to mentioning it extra or giving it higher, uh, airplay. The opposite stuff that I am doing now, which I ought to most likely reevaluate it as a result of I do know a minimum of one among them is not working that effectively, is as an alternative of simply sending them on to the touchdown web page for the Land Investing Masterclass, one among this stuff goes to a webinar the place they see all about it and you recognize, that sort of factor.
And that has had sort of combined outcomes. It hasn’t labored in addition to I believed it could have. Uh, the opposite one is a, it is a free 5 day electronic mail course the place they will sort of study extra about it and sort of overcomes objections and that sort of factor. And, uh, I have not seemed on the stats intently sufficient to know the way effectively that is working, if in any respect.
Um, however yeah, that is a great, a great level although. I’ve obtained to revisit that to determine, is that working? I set each of them up lower than a 12 months in the past, so I simply wish to see if I obtained a examine in. No, and it is much less
Jared: of a remark and extra of a chance to love, um, study from you about excessive finish, excessive ticket gross sales.
I imply, that is actually what I am drilling down on right here is. It is one factor to launch a course in your content material for two. 97. It is one other factor to launch a course for twenty-four. 97. And there is a lot we are able to study from you who’ve sort of moved your course up in worth all through the years as you have seen what’s working and what’s not.
And, um, I, I do suppose there’s one thing to be mentioned for what you are echoing. And I do not wish to learn too far into it, so inform me if I’m, however like, You actually do come throughout as somebody who leads with worth first and spends extra time within the worth than you do on creating the proper funnel or the proper touchdown web page or the proper metric that backs up the, this, the, that, and there is one thing to be mentioned for it.
Like, yeah, I am positive you possibly can be doing higher on that. However to your earlier level, there’s solely so many hours of the day you could concentrate on this. You continue to need to be an lively actual property investor to offer that worth. You are specializing in these sorts of issues. I simply suppose there’s an excellent juxtaposition there that you just’re sort of uncovering, like the worth you are offering is your focus over.
an excellent detailed funnel, perhaps.
Seth: Yeah, it is, it is actually true. Um, and I feel like one thing to find out about the actual property investing house on-line. Um, and that is sort of like harpooned fairly effectively by larger pockets through the years, however I feel the difficulty existed earlier than them, however they only sort of did a very good job of making a The mindset, however there is a, uh, sort of a, like actual property gurus or educators are nearly seen as dangerous guys.
Like these are people who find themselves like, they are a sham. Like they’re simply making an attempt to rip-off you out of your cash. And You recognize, they’re the enemy sort of factor, which not all people thinks that, however, however there’s that thought on the market. Like, as quickly as you begin providing a course for 2000 bucks, oh, I see, you are a type of guys.
And like, I do not wish to be seen as a type of guys. And to a fault, to the purpose that it simply most likely misplaced me a ton of cash through the years. Uh, I feel that is sort of what subconsciously retains me from mentioning it extra is as a result of I do not wish to like lead with the gross sales pitch. I wish to lead with like, look how I can assist you, you recognize, and do not, do not even give me something.
You do not have to choose in something. It is simply, it is all right here. And, uh, you recognize, on one hand I’ll say like, Plenty of the people who I meet, like they’re, I do not imply to love be all narcissistic or something, however like, they love me. Like, prefer it creates these wonderful followers and people who, you recognize, come as much as you and say like, Seth, you modified my life.
So like, I really like that simply from an emotional facet, however like financially, like plenty of these individuals whose lives I’ve supposedly modified, I’ve made not a penny from them. And on one hand, it is like, I assume that is, that is high quality. Alternatively, it is like, man, however like, they, they most likely would have paid me one thing if I had simply finished a greater job of like letting them know that there was a chance to.
So. Um, I haven’t got that discovered on a second, most likely do quite a bit higher at it
Jared: relating to the podcast that you just began. That is not a channel that lots of people usually suppose to enter YouTube, running a blog. These are perhaps extra frequent channels, proper? You speak about Fb, these sorts of channels, what, uh, when did you land on beginning the podcast and why?
And the way do you suppose that has contributed to your general development and model?
Seth: Yeah. In order that was again in 2019 once I began that. And it was just like the course. I simply heard sufficient individuals asking for it. And, um, I truly hesitated for some time on this as a result of I am not nice at identical to freestyle speaking on my own for an hour.
Like I, it simply appears like a nightmare to me. Like I want the vitality from one other individual within the room to sort of hold it going. So I attempted to do my first handful of episodes with simply me and realized like, that is approach too arduous. I have to interview individuals. So, I have been doing that for probably the most half, um, and it is truly been superior, like when it comes to.
Um, I did not know that it is like my favourite factor to do essentially. Um, however I do know for positive lots of people, the one factor they are going to ever hear from me is that if I put it on the podcast, like they won’t watch YouTube. They won’t go to the weblog. If it is not on the podcast, they’re by no means going to find out about it.
And that is truly one other sort of discovery I made through the years is like, should you really need individuals to find out about one thing, like put it in every single place, as a result of some individuals concentrate on one factor, like perhaps it is simply YouTube and nothing else. Um, so there’s that, however, uh, the viewers for our podcast is, I do not know, it is comparatively small.
We used to get most likely two to three, 000 downloads an episode. Now it is extra like 500 per episode. And I feel it is a perform of Once more, there’s much more podcasts on the market now, much more land investing podcasts, that sort of factor. Um, however I feel, uh, I did not even know this once I began doing it, however apparently I hear this repeatedly from individuals.
I am fairly good at like, um, actually drilling all the way down to points. Like not simply listening to the reply and shifting on, however like getting a number of layers deep to essentially uncover what is going on on and like what the individuals aren’t telling me. So it is sort of, I am truly, I do not know should you’ve ever heard of the Colby evaluation, it is like a character take a look at you’ll be able to take.
However once I took that, I discovered I am apparently a really sturdy reality finder. Like I wish to actually get all the knowledge out on the desk and never take something as a right, not assume something. And that sort of comes via. It is sort of enjoyable for me to essentially perceive every part about why an individual says and does what they do.
So, however yeah, the podcast, I do not know that it. So it makes a little bit bit of cash. Often, I’ll, uh, receives a commission by firms that wish to get to our viewers and can run like pre roll advertisements and that sort of factor. However apart from that sort of factor, I do not know of any immediately monetizable approach that it is made me cash.
So, yeah.
Jared: Honest sufficient. However individuals love you and acknowledge you from it.
Seth: Yeah. Yeah, for positive. That is the place one thing
Jared: paid. What do they name it? Receives a commission in hugs and hugs and kisses. Yeah,
Seth: precisely. I am going to take
Jared: them Hey for individuals listening who? may be all for Growing a course for his or her viewers What are the large suggestions that you’d wish to share with them or that you possibly can share with them?
From I imply nearly a decade now of doing it You
Seth: Properly, uh, one sort of mistake I made again within the day was I attempted to create the course on a WordPress website, utilizing a WordPress theme and like plugins to deal with all of the funds and all these items. And it was high quality. It labored for a few years, however man, it Possibly it was simply the themes and plugins I used to be utilizing, but it surely was an enormous ache.
It saved like breaking and stuff, and it could load actually gradual. And some years later, I spotted like, there’s platforms that do that, like they particular like Kajabi or what’s Cartrot. The one I exploit is Kajabi and I have been fairly pleased with it. And once I moved to that, it simplified so many issues for me.
It simply saved me plenty of grief that I used to be coping with earlier than. Um, and if you wish to combine any sort of a discussion board along with your course, I do know there’s totally different ones on the market, like college, I feel is one which has a very good discussion board performance constructed into it. Uh, I feel Kajabi has that now too, though I am not utilizing it.
I am utilizing my public discourse discussion board. Discourse is the open supply software program we’re utilizing, so it is free to make use of and it really works fairly effectively. Um, however should you select to do a discussion board, like do your finest to, Decide the precise factor from the outset. So you do not have emigrate it as a result of that is an enormous ache and positively messes issues up once you attempt to swap that.
Um, and yeah, I imply, sort of, as we have talked about right here, like, do not be too bashful about, you recognize, gross sales pitches and promoting and speaking up your stuff as a result of no one else goes to do it for you. I imply, they could, however like, you’ll be able to’t depend on that. Um, I imply, actually you want to be your advocate when it comes to letting individuals know that it is there and letting them know why it is of their finest curiosity.
Some persons are going to haven’t any drawback with this, however I apparently have an issue with it even as we speak. Um, however, uh, simply realizing like, this is not nearly like, You are going to be not making as a lot cash. That is about like, individuals can get forward in life quite a bit quicker in the event that they find out about your factor. Such as you’re truly hurting them too by not letting them find out about it.
And uh, yeah, that is, it is simply a type of issues like, uh, it is like a bizarre psychological block that I’ve all the time had. And um, The earlier you will get over that, the higher.
Jared: I hope everybody listening can hear a few of these issues. Trigger I feel lots of people which might be within the areas we’re in are comfy hiding behind a keyboard.
Um, and I, I do not imply hiding to, to, to, to, to place, um, fault to it. Prefer it’s, it is uncomfortable to place your self on the market, put your face on a course and inform individuals to go purchase it. And that is arduous. And, however listening to you sort of navigate via how you have discovered methods to be comfy with that. Like that is one thing that just about all people most likely goes to have that imposter syndrome to a point of in, in create a course.
And, and we might simply sit right here and speak solely about how a lot to cost for it. And, you recognize, do not do a plugin, do a, do a studying, an LMS platform and, and the techniques behind it. However there’s additionally that psychological block that comes with placing your self on the market and needing to beat that so as to promote the course on an ongoing foundation.
Seth: For positive. Yeah. And it is, uh, yeah, even I, um, placing my face on a video, I would not say it is arduous essentially, however, uh, it positively takes an additional step to do this. It is quite a bit, it is much more work and discomfort, so to talk, than simply typing stuff out on the weblog. No.
Jared: Daniel Pink has an excellent guide that I learn some time in the past.
Everybody’s in gross sales or one thing like that. Everybody’s a salesman.
Seth: Yeah.
Jared: Um, it is actually good. When you’re seeking to. Type of get a guide that will help you on it. Yeah, it sounds correct for positive. Do not get it. Yeah Yeah, it is a actually nice guide. Anyhow complete facet be aware Um, hey going again to one thing you mentioned earlier and as we sort of begin to carry this factor residence you talked about how?
Hey, it is modified dramatically within the final couple of years. There’s a lot extra competitors There’s much less eyeballs and you’re working In direction of making an attempt new issues. What’s, what does going ahead appear like for you? What are some totally different belongings you want to attempt or have already tried and perhaps are seeing some successes with so as to add income, to diversify, et cetera, et cetera, et cetera.
Seth: Yeah, no, that is an excellent query. So yeah, I am truly obtained a little bit be aware right here on my laptop, simply stuffed with issues to do that 12 months. It is a. Yeah, such as you mentioned, a few of them have labored, a few of them haven’t. Uh, a few of the issues I am making an attempt, I identical to taking part in round with pricing simply to see like, do individuals chunk if the value is totally different by some means, if there is a fee plan or if it is cheaper or in the event that they get one thing else or.
You recognize, that sort of factor. Um, you recognize, I do not know that I’ve discovered some like profitable hack that makes it simply all of a sudden work essentially. So I am curious nonetheless out on that. Different issues although are, um, I’ve heard from numerous locations that persons are much less keen to pay for an costly course today as an alternative of what they’re searching for is extra of like teaching assist or like a gaggle teaching format or like software program to make issues extra handy for them.
So, um, I have been taking a look at making an attempt to love, uh, nearly like associate with totally different software program firms, whether or not it is like the next paying affiliate factor or like being an precise half proprietor of the software program firm, if it is a software program I actually imagine in. And there is additionally this concept, I’ve tried doing a little bit little bit of group teaching this 12 months, which is one thing I traditionally haven’t finished.
And that has labored when it comes to like individuals have been keen to pay for that they usually might pay much more for it. However I nonetheless do not know if I adore it. Like, it is not one thing I. Like wish to dive headfirst into it. It is extra of like, okay, if I obtained to do it, I’ll. However I do not essentially know that that is my most popular future.
Um, I’ve additionally been taking a look at partnering with different coaches in our house. So it is like, I am going to refer the individuals to you and you are able to do the teaching and also you pay me a referral charge. That sort of factor. So, we’re nonetheless type of assembly that want, however I haven’t got to really do this work. And so they’re blissful to do it.
Um, different issues are, uh, doing like extra Fb and YouTube reside stream issues the place we’re like doing a presentation after which there’s one thing to promote on the finish. However even when individuals do not buy it, they’re nonetheless going to get a pleasant piece of content material from it the place they’re going to study one thing, that sort of factor.
I am truly doing a type of later as we speak. So, we’ll, we’ll see how that goes. Um, so yeah, there’s, and there is Different concepts, I am positive, however these are sort of the issues on the speedy hit listing that we will give a shot to.
Jared: Properly, I feel it is actually attention-grabbing to have you ever on the podcast on the time you are in, trigger you have gotten this observe document of success in let’s be trustworthy.
I feel a reasonably niched down. Space like actual property investing is large. I’d classify actual property generally, however like Particular I assume actual property’s large actual property investments a distinct segment of that After which land investing might be much more of a distinct segment of of that And you recognize, you have finished rather well with it and you have finished it in A wide range of totally different platforms alongside the way in which.
So it is, it is, it is actually attention-grabbing to look at that. I feel lots of people have an interest proper now in listening to success tales from making a model that works throughout many platforms to all funnel into its success. And you recognize, it is also humbling to listen to all of the belongings you’re making an attempt. Trigger I feel lots of people are on the level the place, Hey, let’s attempt stuff and let’s have a look at what works and let’s collaborate on what’s working.
Seth: Yeah. And I’ll say it is sort of bizarre to suppose this, uh, I do not love when issues cease working in addition to they as soon as did, however there’s a silver lining to it. As a result of once I take a look at the place I used to be at 12 months in the past, um, it nearly sort of felt like issues have been a little bit too straightforward. Prefer it was simply working by itself, which is absolutely cool.
On one hand, it is superior, however like, it is very easy to get complacent when issues simply work and you do not have to battle. And as issues have gotten tighter and tougher in numerous methods, it is sort of like reinvigorated me a bit. It jogs my memory of like years in the past, and I used to be a lot earlier on this course of, like simply, I had this fireplace to make this work.
Like I actually wished this to occur. And it was wonderful when it did occur. So, it simply sort of jogs my memory of these days a little bit bit when it comes to like, uh, it is nearly extra thrilling in a approach. So, it is not, it is not all dangerous. Um, and I feel in the end it will most likely be. A greater individual for it at any time when I do determine this out.
So, yeah,
Jared: it is attention-grabbing too. I imply, I’ve interviewed individuals who have web sites and types within the journey house, for instance, they usually had a really comparable sharp uptick when the world sort of reopened. Now they’d fairly the downturn in 2020 adopted by fairly the sharp uptick. And plenty of these manufacturers are perhaps they’d say coming again all the way down to earth.
And it looks like Their model is has been on the decline for a 12 months or two However maybe a greater actuality is that it is simply going again to the place it all the time was Yeah, now that that increase is over and so there’s obtained to be some wholesome perspective there the place
Seth: yeah For positive
Jared: definitely the actual property business was using excessive as many industries did popping out of covid um, and plenty of industries Modified dramatically.
And that was a few, in that couple of 12 months interval, however you recognize, maybe you have got landed again to the trajectory that you just have been all the time on and now it is reinvigorating you to take it to the following degree of a real subsequent development part.
Seth: Yeah, for positive. Could possibly be
Jared: a glass half full. So we all know the web site’s REtipster.
com the place else can individuals observe together with what you are doing? Another locations that individuals can go to study extra about you?
Seth: Sure. When you’re on any social platform, should you search for REtipster, You will most likely discover me there, uh, Fb, uh, X or LinkedIn or no matter. And, uh, landinvestingmasterclass. com. That is sort of like the primary, uh, touchdown web page for the primary flagship product that I’ve talked about just a few occasions.
And, uh, additionally completely unrelated factor. I even have a child’s story podcast known as the story. Yeah, it is known as the Story Land Podcast, the place I simply make up youngsters tales and put sound results and music to them. Curiously. It is about 30 occasions extra common than the REtipster podcast is. I am not shocked
Jared: in any respect.
I am not shocked.
Seth: Yeah. I get like 50, 000 downloads per week from it. It is loopy. And likewise, curiously, I’ve not made a single penny from it. As a result of once more, like we talked about, I am horrible at promoting stuff. However, uh, it is also plenty of enjoyable too.
Jared: That’s, that, my spouse’s a college counselor. She’s going to most likely be your subsequent podcast I hope so.
She completely loves that sort of stuff. That may be a complete separate podcast, I really feel like. For positive. Uh, that is cool, man, you dropped that on the very finish. We’re finished. I do know it is all proper. We’ll save that for an additional day. Seth, thanks for approaching the area of interest proceeds podcast. You
Seth: guess
Jared: a lot continued success.
I admire every part you have shared. Thanks for approaching. Thanks,
Seth: Jared. Thanks. Nice to speak to you.
