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Derek Carlson
- Founding father of Bend Buzz
Derek Carlson runs Bend Buzz, a 3x weekly publication about Bend, Oregon (pop. 108,000).
He not too long ago shared that it took him 13 months to start out incomes greater than $10K/month from the publication 😎
Breakdown is 80% direct adverts. 10% different (job board, premium memberships, and many others), 10% social media offers.
Bills round 20% for adverts, tech, and a contract author…
14k subs. I’ve two advert spots per publication and cost anyplace from $300 – $500 per advert, relying on the consumer.
He says he barely does any outreach for advertisers; all of them come to him 🔥
Concerning the job board…
Grabbed a free WordPress plugin that I added to my web site… Of us can put up jobs for $25 and I embrace them within the publication each Wednesday.
📈 Derek apparently ran adverts to develop quick…
I simply hit 10k subs in my native publication and about 1/3 of these have been natural… when you can’t put money into adverts you’re gonna have a extremely arduous time rising the publication to a degree the place it’s definitely worth the effort and time.
For natural development, posting within the r/Bend subreddit (instance) labored nicely…
I used to be fortunate that my subreddit and mods have been very receptive to the posts.
